summary 4 (2008.04.04)

Review

url, html, http

when technologies connect or separate people, they become media.
Tehchnologies embody social, political, cultural, economic and philosophical ideas and relationships.
New media -> old media (not replaced!!!!)
people <-> media they can make each other.!~!
new media - 1 reinforce existing social networks.
2 work to isolate people.

When new media technologies facilitate new social networks, they simultaneously challenge existing social, political and economic relationships.


social network analysis is an interdisciplinary social science ,but more emphasized on sociologists.


physicists and mathematicians have made large contributions to understanding networks in general (as graphs) and thus contributed to an understanding of social networks too.

Stanley Milgram (1967) “The Small World Problem had a experiment by sending letter.

The participants could only pass the letters (by hand) to personal acquaintances who they thought might be able to reach the target - whether directly or via a "friend of a friend".
“six-degrees of separation”----------->they could connect with the wife for six degrees.


Mark Granovetter

acquaintances are more valuable than friends -------> weak relationship > strong relationship .
ex) getting a job.

social networks as science:
equivalence - they connect to the same people


centrality - one pesrson is central. some person doesn't belong to them.

if you connect separate networks you have bridging capital (“the guy”)

if you are central to a network you have bonding capital (“diane”)

bowling alone- When new media technologies facilitate new social networks, they simultaneously challenge existing social, political and economic relationships after the second world war .

@social networks as technology

email, newsgroups, and weblogs from arpanet.
Amazon- online book store. very useful for us~!!!!
collaborative filtering and/or recommender systems.


social networks as popular culture - six degrees of kevin--- bacon bacon means 1 chon?

Google bombing - miserable failure

members of an online community can affect the results of Google searches - called "Google bombing" - by linking their sites to a chosen one.

social networks as popular culture- danah- rethink , repurpose.

social networks as art

Friendster Map : ex) cyworld

Mark Lombardi draw some relation ship using pen and paper by hand.

visualizing (social) networks - cyber geography----how networks can be visualized.

My opinion
after I visited http://www.theyrule.net/2004/tr2.php I got surprised.! wow
I can connet to all of them and also can go directly someone's company webpage.
I can expand relations gradually..
I have a question. I don't understand danah's case.